A couple weeks ago, I wrote a blog post entitled “The Negative Effects of a Low Average.” It basically showed how a low rating on a book could really hurt its Select promo days, as I believed it did mine. The first time I ran a Select promo was with my novel The Solomon Key. I had it listed on a couple sites and tweeted about it. At this point, it didn’t have any reviews. I sold 1,800 free copies over the two-day sale. With my Select days about to expire, I figured I’d finish them out over a three-day weekend. By now, I had one review on Amazon. 5 stars. Well, don’t you know that the day before the promo, a 1 star review pops up, giving it a 3 star avg. 2 Reviews, 3 stars… not the best. However, I then went over to the Kindle store in the UK and found that it had two ratings. Both 1 star. Grrrr… Well, over those three days, I sold about 400 copies of The Solomon Key, the negative reviews killing my promotion.
Now, my other novel, Progeny, is a different story. This novel has 15 reviews with a 5 star avg. I scheduled Select days to run the 14th-16th and then decided to run a one day primer this past Sunday – Easter. I didn’t schedule it with any sites, didn’t send out any emails, nothing. All I did was tweet. A lot. And with only 1500 followers, there was no guarantee I would have much success. Especially coming off the three-day Solomon Key debacle.
But the power of high averages and good reviews seemed to make all the difference in the world. Whereas my 3-star Solomon Key sold 400 copies over three days, Progeny sold over 1,500 in one. So yeah, it seems that reviewers really do make a difference in the author’s success. Which is why we Indies need the people that like us to review our novels on Amazon in order to counterbalance those that hate us! I’ll let you know how my “primer” impacts my upcoming three-day promo! In the mean time, check out the trailer for Progeny on the front page!