I decided to go ahead and put my novel Progeny up for free again for a few days after the initial sales boost from the last promo seemed to settle down. This time, however, I posted the news to Facebook pages, book sites, etc (thanks to all those sites...World Literary Cafe, Pixel of Ink, Independent Author Network, All things Kindle, and so many more...and thanks to Doug Dorow for turning me on to them:). Well, by the end of the third day I had acquired the #1 spot in a few of Progeny's genres. And, I figure, once you make the #1 spot, the spot itself starts promoting the book. So I decided to go with it and added another day. The next day I actually got the #1 spot for mystery/thriller and #16 overall in the Kindle store. So I used my last day to ride out that achievement, too.
All in all, I sold about 24,400 free copies over the five-day promo. For some reason, only about 300 in the UK (last time it was 6,000). So, now I'm set to wait for the aftermath, to see what those free sales would do to my regular sales. Last time, it really sent my sales through the roof (comparatively), but now I've been hearing how Amazon switched up a few things and authors weren't seeing the same boost anymore. Well, it's been over a week since the promo and my regular sales ranking never broke over 1,000. I believe last time it reached low hundreds. But, it's been consistent, hovering back and forth between #1,600 and #3,000. Yes, my sales more that tripled as a result of the promo, and at my highest set price thus far. In fact, the borrows are keeping pace with the sales, and at one point, they were actually tied. I'm also seeing a little pickup in sales for my other novels, which is good. So far, I've gotten three reviews (can't be sure they're from this last promo, though) since, and they've been four and five's, so I haven't gotten that dreaded 1 star promo yet.
With all that good stuff said, however, it seems that the news I was hearing was right. While I'll take an increase in sales (by now it's more like 5x my norm), it isn't anywhere near what it was just a month ago when I last did my promo (selling 24,000 free copies- so the numbers are about the same). And reading other authors' testimonials of the huge success they had in the early days of Select promos, it seems I was too late in getting on that boat. So I'm wondering how many authors now will skip out on the Select program now that the return isn't as good as it once was. In fact, it seems many authors are tired of selling their book for free at all. If the number of borrows go down, I think we'll see a lot of Indies jumping ship. I'm not sure why pubit isn't doing anything to match Amazon, but if there was any kind of format available through Barnesandnoble.com via the Nook, I think many authors would have already elected to return their books to the Nook shelves. We'll see. Seems change is in the air, and everyone's awaiting the next big thing. This time, whatever it is, I want on it in the beginning, not the end.